Thinkbox, the marketing body for commercial TV in the UK, today released a fascinating blog post on how to best plan a TV campaign, titled "Cost, value and how we should plan today’s TV". 

The article discusses how TV viewing trends have impacted the price of advertising (including for young audiences), and suggests how advertisers can plan TV campaigns in this context.

The Channel 4 Ventures team really enjoyed reading this - so much so, we decided to make it a "resource" on our website. We hope readers find it just as interesting!